Hendy Group has renewed its partnership with AFC Bournemouth for the 2024/2025 football season, supporting a wide range of the Club’s public-facing initiatives. In cooperation with Jaguar Land Rover, Hendy becomes ‘Headline Sponsor’ of the Cherries for the fifth consecutive year.
This investment will support a programme of activity that encompasses AFC Bournemouth’s digital media content, including the popular ‘Moment of the Match’ series promoted through multiple social media channels.
As part of the deal, Hendy will also provide the club’s media team with transport to all away league and cup games.
Andy Grant, Head of Brand Performance for JLR at Hendy Group, commented: “A key part of our strategy is to foster strong ties with local communities, and we’re proud to support a major football club that shares that same ethos. We know this investment makes a real difference in helping AFC Bournemouth engage with thousands of people across the South East, and we look forward to connecting with many more Cherries fans throughout the new season.”
Rob Mitchell, Commercial Director at AFC Bournemouth, said: “We’re delighted to continue our partnership with Hendy Group, and we have a long-standing relationship with the local firm. We’ve really enjoyed our activations with them and look forward to continuing to work together across the 2024/25 season.”
Hendy Group represents 24 manufacturers across 80 sites along the south coast of England, including a large conurbation in and around Bournemouth. Offering new and used car and van sales as well as servicing, MOT testing, parts, fleet management and much more, Hendy Group has been providing a premium experience to customers for 165 years.
