Bowled over by Snows’ kit sponsorship deal
A bowls club in south Hampshire is sporting new match whites following a sponsorship deal by motor retail group Snows, Business South's newest Champion.
The kit investment continues the long-term support of Banister Park by the family-run firm, which is headquartered in Southampton and employs 750 people across 35 franchises at dealership sites from Hampshire to the West Country.
Joyce Snow, the wife of Snows’ founder Geoff Snow, is a long-time member and trustee of Banister Park Bowling Club, which has 400 members and was established more than 100 years ago.
Stephen Snow, Snows’ chairman, said: “Mum has a fond affection for the game of bowls, with wonderful years at the club. Snows’ sponsorship of the match kit is therefore a way of helping this great club to continue to thrive at grass roots level.
“Snows is proud to be an active member of the community, with the investment in Banister Park an example of how local and loyal businesses can make positive differences.”
The group represents the automotive brands of Abarth, BMW, Citroën, DS, Fiat, Kia, Lexus, Lotus, MINI, Peugeot, SEAT, Suzuki, Toyota, Volkswagen Commercial and Volvo, as well as seven used-car outlets named Too Good to Auction, across Devon, Dorset, Hampshire, Isle of Wight, Somerset, Surrey and Wiltshire.
Club president Ashley North said: “We’re grateful to Snows for its long-term sponsorship of our club, enabling players to be as immaculately turned out as the motor retailer’s cars.
“It is also fitting that a company headquartered in Southampton is supporting us – the oldest lawn bowls site still being played on is here in the port city, dating back to the 13th Century."
Facilities at the club include two six-rink outdoor bowling greens and an eight-rink indoor bowls arena, with under-18s catered for and coaching offered to schools.
Competitively, the club enters teams into the outdoor men's and women's Southampton & District Bowling Association leagues.
Steeped in history, the objective of bowls, which were originally made of hardwoods, is to roll bias balls so that they stop as close as possible to a smaller white ball called the jack.
Perhaps the most famous story about the sport relates to Sir Francis Drake in July 1588 – he refused to interrupt his game at Plymouth despite being warned the Spanish Armada was on its way.
Doing both, he observed: "There is plenty of time to win the game and thrash the Spaniards too."
King Henry VIII was also a lawn bowler but reportedly banned the game to anyone who wasn’t wealthy because the poor, such as "Bowyes, Fletchers, Stringers and Arrowhead makers", were spending more time at recreational events such as bowls instead of practising their trade.