With business leaders looking towards life after lockdown, collaboration will be key to overcoming the economic fallout from the Covid 19 pandemic.

Already businesses and organisations are getting behind important regional campaigns to safeguard the future of key connectivity infrastructure such as Southampton Airport.

Tim Hancock, Chairman of Regen South, an action group drawn together by Business South, the independent representative of businesses in the region, says now is the time for everyone to unite behind the Central South banner.

“We all know we are heading for difficult times once the lockdown is lifted. Adopting the Central South identity will give us more leverage with the government and will make the assets of the region more visible at a time of national crisis,” said Tim, who is Chairman of Terence O’Rourke, the Bournemouth based planning and design company.

Earlier this year, representatives from across the private and public sectors in the South of England joined forces to promote all that the Central South has to offer. Enabled by Business South, the city councils in Portsmouth, Southampton and Winchester united with Hampshire County Council, Solent LEP, Savills, Blake Morgan, Noviun Architects, Barker Mill Estates, Willmott Dixon, Barton Willmore, Southern Policy Centre, Whitehill & Bordon, Boyle + Summers, Lambert Smith Hampton, Terence O’Rourke and Southampton Airport to fly the flag for the region.

The consortium was due to launch the Central South identity and encourage investment in the region by attending MIPIM, the world’s largest property event, in March. Whilst the spread of Coronavirus put paid to that plan, the consortium is confirmed to attend in 2021.

In the meantime, the hope is more businesses will get behind the Central South brand.

Leigh-Sara Timberlake, Group CEO of Business South said: “Our shared values and vision for the region are going to be more important than ever as we pick up the pieces in the wake of the current crisis.

“Central South will help our voice to be heard in the coming months and years as we rebuild the regional economy.”

For more details on how you can get involved and use the Central South branding, contact leigh@businesssouth.org