In a digitally saturated world, it’s sometimes difficult to see the wood for the trees.

Businesses have a wealth of data but often no idea what their customers really think about the services they offer or the best way to interact with them.

“And that’s where I come in,” explained Annelies James-Ryan, founder of 22Midnight, a creative agency that uses logic to build transformative communications strategies.

Having built a reputation for her personal branding work and wizardry with video, Annelies wanted to expand her offer – and took herself back to the classroom to start an MBA.

“The process has been transformative. Having been so used to using the creative side I’ve my brain, I’ve now discovered a passion for data analysis and the competitive advantage it can bring.

“So now I’m using evidence to create beautiful stuff for my clients,” she said.

As businesses come out of the lockdown, they will be more financially aware and keen to get good value from their marketing budget.

“We can work with a marketing team who typically will be covering a range of different digital comms, using strategies they inherited.

“We can audit all communication channels, and we mean ALL of them to see what is going on. We ask potential customers and ideal clients questions to find out how, when and where they should be communicated with.

“By digging deep into the data, I can offer insight from a perspective that is removed from the day to day challenges a marketing team is facing and come up with a strategy that works for them,” said Annelies.

Alongside brand auditing, 22 Midnight can help with:

  • personal brand
  • brand awareness
  • digital design
  • content creation
  • campaign planning and management
  • Google My Business
  • business development strategy
  • brand ambassadorship
  • authority building
  • focus groups

The 22 Midnight content offer includes videography, podcasting, design, copywriting, product photography, email campaigns and blogs.

Annelies can be contacted by email at or by ringing 07572352577