A Business South Champion

105-107 Bath Road, Cheltenham, Gloucestershire, GL53 7PR

Stories of Homes, Created for Living.

Lifestory is a service-driven brand that puts our customers’ shared aspirations for quality homes and quality of life at the centre of our business.

Lifestory was formed in 2019 through the merger of established retirement living housebuilders PegasusLife and Renaissance Retirement with open-market housing specialist Anthology. This created a business with over 2,500 homes across 50 developments around the UK, with a value over £1.5 billion.

We believe the most important aspect of a home is how it influences the stories of the people living there – which is why we’re called Lifestory. Our mission is to make homes that nurture people at every age and stage of life.

We aim to honour the trust that our customers place in us by creating high-quality homes and experiences that inspire zestful living.