Richard has been with family owned Snows for six years, most recently in the role of Group Corporate Sales Manager, where in addition to creating, developing and growing the corporate business within the group, he has managed relationships with manufacturer partners, Motability and 1-Link, leading to enhanced business programmes and opportunities.

His new position will see him driving forward Snows’ burgeoning commercial vehicle and leasing arms, as well as developing fleet business reach further into the south west.

Snows is the AM100 2019’s 46th-placed franchise retail group by turnover – with revenues of £370m achieved in 2018.

Snows operates 51 dealerships from 29 locations across southern England featuring Lotus, BMW and MINI, Volvo, Toyota, Lexus, VW Commercials, SEAT, Peugeot, Citroen, DS, Fiat, Abarth, Suzuki and Kia.

Group Chairman Stephen Snow, said: “Richard has been instrumental in achieving year-on year consecutive growth in fleet sales along with Motability and 1 Link, as well as supporting Snows to now be recognised as a significant player in the fleet world and winning numerous industry and manufacturer accolades along the way.

“I am delighted that he will now be working with our other Group Directors to achieve even further growth for Snows in the fleet arena.”

Betts, originally from the West Midlands, worked for the US-owned Sytner Group within the BMW division for 16 years before joining Snows.

He said: “I’m very excited by this new challenge.

“I joined Snows after many years in a very large organisation and was drawn by its family inspired values, its trust in its employees and commitment to its customers, which I found to be a breath of fresh air.

“Being part of the company’s huge growth to date is something I am very proud of and I am now looking forward to helping drive its success, particularly in the arenas of commercial, leasing and fleet, even further.”