In November we launched the Positive Impact Pledge as part of the club’s Corporate Responsibility initiative,as a way to create positive impact – one of the leading principles behind the club’s successful collaboration with its commericial partner’s. In keeping with its reputaiton of challenging convention and doing things differently, the club is on a quest to uncover and propel cutting-edge ideas that emncompass our values and epitomise innovation.

The club identified the Pledge as a chance to help support like-minded businesses with original ideas and power their growth. After over 50 applications and two rounds of shortlisting we invited five finalists to St Mary’s to pitch to senior board members at Southampton Football Club.

We are delighted to announce Sibstar and as our two winners, each receiving a £20,000 tax-free grant., the Main Club Partner, a sportsbook of the Coingaming Group, played an integral role in the Positive Impact Pledge by taking part in the virtual shortlisting event and allowing the club to award a joint winner by matching the £20,000 grant that was initially offered by the club.

Southampton Football Club’s Chief Commercial Officer, David Thomas, commented: “We’re excited to see both Sibstar and progress with the help of the Positive Impact Pledge, having been impressed by the potential both new challenger brands have shown.

“As a club, we’re keen to promote innovation and use our platform to help power the growth of Sibstar and, two exciting businesses that have the potential to make a positive change.”

Tim Heath, founder of the Coingaming Group, added: “With so many forward-thinking entrepreneurs applying to Southampton’s Positive Impact Pledge, these two start-ups made it difficult to pick a single winner.

“We’re delighted to make an additional contribution to the prize pool that enables not one, but two of these exciting young businesses to turn their vision into reality. I look forward to supporting and mentoring, a Southampton-based team using entrepreneurship to build a brighter future.”

Find out more about Southampton Football Club’s Corporate Responsibility, part of the club’s sustainability strategy, The Halo Effect, here.