Lester Aldridge is pleased to announce that its Corporate team has advised Kimura Group Limited on its Series A investment into Adapt Jiu Jitsu, a rapidly expanding martial arts apparel brand.
Kimura Group Limited was established as a dedicated special-purpose vehicle to facilitate the investment on behalf of fitness and lifestyle entrepreneurs James Smith, Diren Kartel and Paul Olima, as well as other investors. Together, the trio bring significant commercial influence and, along with engaged online communities across fitness, wellness, and performance.
The investment marks a key milestone in Adapt Jiu Jitsu’s scaling plans, supporting the development for wider brand growth across the UK and internationally.
The transaction was led by Partner Jamie Earley, assisted by Solicitor Janet Stocker, who advised Kimura Group Limited on all legal aspects of the Series A round.
Lead partner, Jamie Earley, said:
“We are delighted to have supported Kimura Group Limited on this strategic Series A investment. James, Diren and Paul each bring exceptional energy, commercial insight and influence to the fitness and performance space, and Adapt Jiu Jitsu is a brand with impressive momentum and clear vision. This investment marks an exciting next chapter for the business, and we’re proud to play a role in helping bring that growth to life.”
This deal builds on Lester Aldridge’s growing portfolio of advising high‑profile fitness influencers and related strategic investment transactions, including the Neutonic investment round and James Smith’s investment into Manual. The firm continues to strengthen its position as a trusted adviser in the creator‑economy, fitness and wellness sectors.
